This isn’t the first time a major brand encountered a social media mishap. Blogging, posting or chatting about product or fashion related to a direct competitor could be considered a conflict of interest. When creating a policy, the behavior expectation of the employees needs to be addressed. As nonprofits turn to social media, policies to govern their use have become the new frontier. I believe that Coca-Cola has a really great social media policy. An online social network is a website or app that allows a user to create and share content online, for example, Facebook, Twitter or LinkedIn. The rules governing the maintenance of Federal records and web records cover records associated with the utilization of social media. This policy (1) provides guidance concerning the use of social media through the College’s network, systems or equipment and/or the use of social media to represent or discuss matters related to Wesleyan College and/or members of the Wesleyan College community; and (2) sets forth rules for the administration of Wesleyan social media sites. All content posted to third-party sites should also be verifiable through an agency’s official website. The Social Media Policy Template Introduction. This point ensures there is no confusion over account ownership. Consult your external link policy for guidance on Liking, Following, or Friending other entities and reposting their content within government accounts on third-party networks. Having a social media policy for your business is essential in making sure your employees know what they should and should not do on social channels. For that reason, this policy applies to both company sponsored social media and personal use as it relates to Best Buy.”. #27. Related: Social media has been a core part of Dell’s marketing operations for years. Creating and maintaining an effective social media policy can help ensure that social media helps your agency instead of hurting it. 1. Inappropriate social media posts by your employees can hurt fundraising efforts, which in turn, make it more difficult to achieve your mission of education, environmental awareness, etc. The values of the Coca-Cola company within the online community, company and agency associates, and company online spokespeople. Related: Rather have this content below packaged in an eBook? You can find further guidance from the HHS Office of the General Counsel and from the HHS Office of the Chief Information Officer. (1) Department Employees 2. This applies to Web applications, Web pages and all attached files on the intranet, as well as, internet. The Twitter account of Clorox sent out a tweet with a Clorox bleach bottle, the bottle was a mosaic comprised of emojis. have all experienced their own social media miscues. Employees may engage in incidental personal use of social media in the workplace so long as such use does not consume significant time or resources, interfere with operations and productivity, or violate university or department policies. A good social media policy provides clear guidelines as to what staff should and shouldn't do when posting and interacting with the community. Secondly. Download the Template . Unfortunately, Clorox overlooked this important fact when the update was released. Here is a sample social media policy for use in promoting your Awareness Day events. It's a good idea to make sure all of this is clearly laid out in your social media policy. Plus, it can help your company curb any legal or security issues. Employees may, on occasion, utilize social media and the web for personal matters in the workplace. Just as the internet has changed our world forever, ... Users who violate the Policy may be subject to discipline, up to and including termination of employment. They really need to address the different roles and expectations more thoroughly. SM/W2.0 Technologies 2. HHS Websites are able to link to non-government Websites according to the HHS Linking Standard. 10. The purpose of this document is to detail the policy for the use of social media at the U.S. Office of Personnel Management (OPM) and applies to official use of social media by agency users on behalf of OPM for agency purposes, including citizen engagement, and where indicated, to non-official/personal use of social media by agency users. Many new online technologies allow for the submission of user-generated content. It keeps us in touch with friends and family, it informs us about our world, and it gives us a platform allowing us to be heard. other relevant social media websites]. (2) Employee Title Use 3. Dell has a very simple and straightforward social media policy. Of course, most principles come down to common sense and will be standard practice for anyone experienced in using social media responsibly. Clearly establish what you are hoping to accomplish via social media. Intel is another example of a good social media policy. Washington, D.C. 20201 Applying for Official SM/W2.0 Accounts 4. Toll Free Call Center: 1-877-696-6775​, U.S. Department of Health & Human Services, has sub items, Building & Managing Websites, HHS Office of the Chief Information Officer, Implications of Recent Web Technologies for NARA Web Guidance. Unless you are a certified online spokesperson, avoid the temptation to react yourself. Nordstrom, on the other hand, tells its employees to avoid conflicts of interest. “Remember, your responsibility to Best Buy doesn’t end when you are off the clock. Pass the post(s) along to our official market spokespersons who are trained to address such comments, at online.relations@na.ko.com. This social media policy presents and explains the rules governing social media use at [company name], including those applying to the marketing department and employees in general. But I’d prefer to see them include a little more detail in the policy itself. It’s easy for conflict to escalate quickly on social media. I think that if you’re going to use a social media policy as a template, Coca-Cola’s policy is a great place to start. Linking, Liking, Following and Endorsement. Social Media Policy July 2009. The policy also applies to members of the public who comment or otherwise interact with the City through its social media channels. Transport supports appropriate use of social media as a legitimate part of communication and as a means of social interaction. The Agency encourages the use of social media to further the goals of the Agency and the missions of its departments, where appropriate. Purpose and Goals 2. That’s not the case and Best Buy does a great job of setting these expectations for its employees. These tools are not intended to replace the channels currently in place for press and constituent communication. The sixth point, social media account ownership, it really important. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace. Each sub-group has bullet points of what the company expects from its employees. Social media includes, but is not limited to, networks like … From Public Agencies. See this collection of social media policies from cities, counties, other levels of government and the private sector. But the social media landscape has changed dramatically in the past six years. Download the content here and also get a policy worksheet to help create social media guidelines at your company. POLICY This policy provides guidance for employee use of social media, which should be broadly understood for purposes of this policy to include blogs, wikis, microblogs, message boards, chat rooms, electronic newsletters, online forums, social networking sites, and other sites and services that permit users to share information with others in a contemporaneous manner. A really good social media policy will reflect the specific nature of your company and business. Ford’s policy is very high level and consists of five core principles. After examining tons of documents, we’ve combined the best of the best to create a comprehensive social media policy template for your church. Anything you publish must be true and not misleading, and all claims must be substantiated and approved.*. Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). Policies on our social media accounts Facebook/Twitter Acceptable Use Policy This user policy is in addition to any user policy or terms and conditions imposed by the Facebook/Twitter host. Update your policies and waiver forms to include the social media channels you plan to use — there's a big difference between getting someone's permission to use their photo on a brochure and using that same photo in a blog post or on your Facebook page. Why This Policy Is Necessary 1. Read more from the National Archives on the Implications of Recent Web Technologies for NARA Web Guidance. Subject: EO 1-18 Policy on Use of Social Media Page 3 of 6 6.4.1. 1.3. It should be considered as part of your suite of policies alongside those for General IT, Acceptable Use of the Internet and Communications. With 2.6 billion monthly active users as of 2020, it’s safe to say that nearly every social media user is on Facebook.So it’s an excellent platform for brands to market their products to a huge audience. Protect Information; You are also prohibited from sharing customer or team member personally identifiable information on external social media sites. A social media policy needs to clarify things, not leave things in a gray area. Social media should be a part of a business and business should not entirely be social media. Social Media Policy July 2009. Read the HHS Web Records Policy & Guidance to learn more about the required schedule for maintaining web records. HHS encourages this public interaction with the following caveats: Many third-party sites and applications have specific guidelines for the use of trademarked images and logos. While other companies have disclosure guidelines in their policies, Intel takes it step further and makes sure its team knows exactly what Intel expects when it comes to FTC disclosures. The University of Exeter recognises and embraces the benefits and opportunities that social media can bring as a tool. These links, which include those to third-party websites on which HHS content is held, should include an exit disclaimer. I would solidify this point with some follow-up points for further clarity. Conflict of interest is also outlined in the full Code of Conduct available on mynordstrom.com. I’m sure a lawyer could argue that Dell’s social media policy covers everything that Coca-Cola’s does, but we’re not in court. A social media policy simply outlines how an organization and its employees should conduct themselves via the web. A good social media policy is a living document that provides guidelines for your organization’s social media use. This isn’t the first time a major brand encountered a social media mishap. Protect yourself.”. Facebook. I understand that this gives Nordstrom some leeway, but it would be helpful if it was a little clearer for the employees. (2) Guidelines for Use of SM for Operating Units 3. Social Media Policy We use social media technologies and websites to provide you with information in more places and more ways. The policy itself is split into two main parts; what you should do and what you shouldn’t do. But one part of the policy that is different than others is its bullet point for conflict of interest. It can actually encourage your team to be more involved with social media. Here are some other elements to include in a social media policy: The purpose for social media in the business; Provide evidence of responsibility with sharing (1) Personal and Professional Communication 2. Best Buy will not tolerate discrimination (including age, sex, race, color, creed, religion, ethnicity, sexual orientation, gender identity, national origin, citizenship, disability, or marital status or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances).”. Presenting Views In A Professional Manner. Lastly, remember this is a living document that should be revisited every year and updated accordingly. First, since many of its workforce is retail, it states that this policy goes beyond the time you’re clocked in at work. But bland has a place, so what else can…. Comments must not be posted if they contain: Discriminatory, racist, offensive, obscene, inflammatory, unlawful or otherwise objectionable statements, language or content. What Clorox’s team thought was a seemingly innocuous tweet actually set off a firestorm on Twitter. Just as the internet has changed our world forever, social media has changed the way people communicate. Social media is a powerful tool we use to communicate on a daily basis to tell the Army's story. Home > Web > Social Media > Social Media Policies. They’ve split their policy into five parts. That was until we were introduced to the World Wide Web and all the wonderful things that This not to kill the 'fun' but this actually to kill the possibility of being unproductive and the bad performance that may happen in our workplace and that may affect our work. The Nordstrom social media guidelines are similar to many of the aforementioned policies. Want a Social Media Policy Template you can implement immediately at your church? This policy (1) provides guidance concerning the use of social media through the College’s network, systems or equipment and/or the use of social media to represent or discuss matters related to Wesleyan College and/or members of the Wesleyan College community; and (2) sets forth rules for the administration of Wesleyan social media sites. I think the Families Section is particularly helpful. This often involves sharing personal information in comments and messages, and photos and videos. This remains less clear within government. It helps protect your company’s online reputation and encourages employees to also get involved in sharing about the company in their online networks. Creating Your Social Media Policy Social media policies come in different shapes and sizes. The RCOG uses social media to communicate and engage with all of our stakeholders, including our membership, other people and organisations working in women’s health, decision-makers and the general public. Two things stand out when looking over this policy. What is expected of a business online, and even offline, should be mentioned to create an identity. Get this free report and never miss another great article from Social Media Examiner. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. A few years ago, Apple unveiled a new set of emojis. I’m a fan of two particular points that Best Buy makes. Government uses social media to communicate policy, signpost guidance to users, celebrate occasions special to our nation, and much more. Section 508 requires that all website content be accessible to people with disabilities. U.S. Department of Health & Human Services Social Media: Guidelines on the policy for employees using social media for non-business purposes Jan du Toit About 17 years ago social media could have been described as printed media, radio and television. At think tank level and party level the use of social media research to help determine policy, not simply to enhance its delivery, may already be visible. The goal is to not frustrate your workforce or discourage employees from participating in social media. For example, this sentence is part of the “Be Nice, Have Fun, and Connect” section: “Social media is another tool you can use to build our brand, just be sure you do it the right way.”, I would solidify this point with some follow-up points for further clarity. Social media is a great tool to develop a personal brand … General Guidelines for the Use of SM/W2.0 Technologies in an Unofficial Capacity 1. Your social media policy can’t just sit quietly< in a drawer (or a Google Doc.). The purpose of this document is to detail the policy for the use of social media at the U.S. Office of Personnel Management (OPM) and applies to official use of social media by agency users on behalf of OPM for agency purposes, including citizen engagement, and where indicated, to non-official/personal use of social media by agency users. Nurses should participate in developing organizational policies governing online conduct. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. Paid social media marketing (or social advertising) Under the GDPR, if you want to use your customers’ data or track their behavior for advertising, you must obtain the legal basis to do so. The Social Media Policy was created in order to protect General Motors’ reputation, facilitate compliance with applicable law and regulations, and empower employees to be advocates of the company. This policy establishes guidelines for the use of social media. An effective social media policy also has the power to increase productivity, efficiency and security for your business. As we’ve seen, some companies have vague and general social media policies. We got you covered. It reads more like an infographic than the policies of other companies. We are providing the following links to our presence on third-party sites for your reference. I’ve seen agency employees post on behalf of a client and not disclose it. 3. These days, social media is a potent tool for developing a brand image. I’m a fan of the Air Force’s social media guide. Consider the value in liking/ following a specific entity and what it may convey to your audience. To do so, this means keep it simple, clear, accessible, and continued to be updated. The latter is especially important for the Air Force to address since Airmen location is often a secret. 91% of all social media users access social channels via mobile devices. Let’s take a look at a few well-known brands and their social media policies. If you are a CC employee you must adhere to the CC MEDIA AND SOCIAL NETWORKING POLICY post on the CC Intranet site. Making those direct links can help employees internalize social media policies and … Below is an explanation of the most common policies and standards that impact the use of social media. You must be at least 18 years old to post any content on any Social Media Site. It’s not bland’s fault for being forgettable. Rather, these tools are meant to augment our ability to educate, empower, and inform the residents of Massachusetts. Our social media company policyprovides a framework for using social media. However, realize that staff do want to talk about their work – after all, they spend a lot of time … Social media refers to any online social network. 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