In the 1920s, Tay Nguyen, the Central Highlands region, was discovered to have ideal conditions for coffee cultivation, and in 1975 the region was targeted for expansion in coffee production. Vietnam's instant coffee has already been available in 70 countries and regions around the world. Health and wellness and environmental consciousness as well as advertising boosts demand for organic coffee. Arabica coffee it is the world benchmark for coffee futures contracts that trade on the Inter Continental Exchange (ICE). Vietnam Coffee & Tea Reports: Our 2020 Vietnam report include trends, statistics, opportunities, sales data, market share, segmentation projections on the Coffee & Tea market. page 1 In 2016, Nestlé Vietnam Ltd. led the coffee sales, with a retail volume share of 27%. Coffee in Vietnam – The basics. The total market share of these old brands account for more than 80 per cent of the market. Market opportunities for "convenient coffee" has attracted NutiFood, the enterprise has strength in nutritious dairy products. Depending on coffee production, countries, like Brazil and Vietnam accounts for the highest production of coffee, in terms of volume, owing to suitable coffee growing conditions. In other words we look at major changes in global shortage vs deficit. On the other hand, although Vietnam is the world’s second biggest coffee producer, coffee earns less from consumers for out-of-home beverage consumption as it tends to appeal less to the mass (unlike tea) and attracts a more unique consumer base that are frequent coffee drinkers. The market is expected to grow annually by 9.6% (CAGR 2020-2025). In the late 90’s, Vietnam was the worlds no.2 coffee producer, second only to Brazil. The instant coffee export in the 2017/2018 season is forecast to increase by 100,000 bags, reaching 2.1 million bags, because the companies, whose main export market is China, are receiving great investment capital. In 2017, NutiFood affirmed its participation in the coffee market by investing VND1,000 billion in the coffee kingdom of Dak Lak. Nearly all coffee grown in Vietnam is of the Robusta variety, one of the two principal species of coffee grown in the world, the other being Arabica. Comunicaffe is also a daily newsletter ​sent ​to 25,000 professionals in Italy and more than 85,000 all over the world. Vietnam’s coffee output nearly tripled in four years, rising from 3,938 60 Kg bags of coffee exported in 1995 to 11,264 60 Kg bags in 1999, according to CoffeeResearch.org. 8. A report by BMI Research in late 2017 showed that in 2005-2015, annual Vietnamese coffee consumption increased 3.5 times from 0.43 kilograms per head to 1.38 kilograms. ! Domestic consumption for roasted and ground coffee was at 2.5 million bags MY2016/17, and the estimate for MY2017/18 is about 2.55 million bags due to the continuing growth of coffee shops and cafés. With the growth in the coffee market, instant coffee mix is expected to be the most dynamic coffee category in retail volume growth terms over the forecast period, with a CAGR of 7%. In the last three years, a number of rivals such as TNI (King coffee), Ajinomoto (Birdy), PhinDeli have entered the market. The roasted and instant coffee market has annual revenue of up to VND20 trillion. Coffee was first introduced to Vietnam in 1857 by French colonists growing coffee for workers in monasteries. According to Vietnam Standards and Consumers . According to the report, the planting area of coffee beans expands continuously in Vietnam. Coffee in Vietnam is strongly ingrained within the culture, especially in particular regions. Cheap powerful coffee from Vietnam to the Western world. Vietnamese coffee drinkers prefer roasted and ground coffee because of its full-bodied and original flavors. The limited-quantity coffee is now available at all Starbucks stores in the country. According to Vietnam Standards and Consumers. Since the first issues, Comunicaffe International acquired an extended audience of operators of the sector. With convenient advantages, easy to mix but still aromatic, instant coffee is now the choice of many Vietnamese. Not only the domestic demand but also the export of Vietnam’s instant coffee is growing very positively. According to MARD, Vietnam now has 20 factories processing pure instant coffee, mixed instant coffee, with a capacity of 75,280 tonnes per year. Moreover, Nuticafé wants to become a representative of Vietnamese coffee, bringing Vietnamese instant coffee to the world, so that international friends all over the world can enjoy it. In 2016, Nestlé Vietnam Ltd. led the coffee sales, with a retail volume share of 27%. This is coffee, but not as you know it. He is confident with the difference of NutiFood Coffee because NutiFood has its own technology of "packing" the cup Vietnamese coffee ice cream with extraction technology, cold concentration of fresh iced coffee Ice Flash, to make 3 in 1 instant coffee, but keeping the same flavour as roasted filter coffee with sweetened condensed milk. Coffee demand in selected countries “Top 20” No. After nearly two years since that “handshake”, NutiFood has successfully researched Nuticafe Iced Coffee with Milk - a product with flavour and taste similar to roasted coffee mixed with condensed milk- to meet the domestic demands of popular iced coffee with milk, and also the famous drink in the world voted by many international travel sites. First, the global supply vs demand for coffee is an indicator that we interpret directionally. 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The potential for exporting this item of Vietnam is huge thanks to its abundant raw materials. High annual growth in sales of Vietnamese instant coffee paints a favorable picture for the future of the coffee industry as a whole. The goal that NutiFood set out at the beginning was the appearance of Nuticafé fresh iced coffee with milk at points of sale, from supermarket channels to conventional grocery stores, making it easy for consumers to find and buy this product. Coffee is very cheap in Vietnam and is a favorite drink of the Vietnamese. Westerners well known in headlines for their various addictions has the largest demand for Vietnamese coffee. Vietnam is a top-ranking nation producing and exporting coffee Robusta in the world, in the 2006-2007 crop, the output reached about 17,4 million 60 kg packs of coffee. This delicious coffee completely took us by surprise! The figure is predicted to rise to 2.6 kilograms by 2021. In addition, instant coffee is popular in the domestic market, because it is easy to use, convenient and suitable for modern life.Â, Food and Drink Europe: Trade Bulletin Q3 2018, iPrice Report: 3 of 10 most visited e-commerce merchants in 2018 are Vietnamese companies, Viet Nam Economic Forum to discuss solutions for rapid but sustainable growth, New policies take effect in January, 2019, FDI firms expand in Vietnam’s textile and garment industry, The 10 largest export categories in first 11 months of 2018, EuroCham opposes ban on online liquor sales. We provide fresh and accurate news concerning the industry of coffee, cocoa and tea, turning on the debate and developing the critical sense. The domestic market experiences mild growth because the Vietnamese coffee market needs more value-added coffee products to expand. Reaching Out coffee shop, Hoi An. 74.8% of domestic coffee consumption is roast and ground coffee products, and 10.2% are instant coffee products. Vietnam’s coffee market is expected grow in value at a rate of 8.2% during the 2018 – 2023 period, with an average per capita coffee consumption estimated at 1.1 kg in 2018. Robusta account for the remaining 25% and is mostly produced in Vietnam (15% of global supply) and Indonesia. Therefore, the market is not “quiet”. In particular, the production of roasted coffee will be 50,000 tonnes per year, instant coffee will reach 255,000 tonnes per year. Nor espressos (far too bitter), and most certainly no ‘coffee to-go’. Many products are popular worldwide and sold in the Walmart system in Chile, Brazil, Mexico and China. The same year, a Geneva Conference divided the country … In the fiscal year 2016/2017, the export of instant coffee was three times that of last year, reaching 1.97 million bags. Vietnam is now the second largest producer of coffee in the world behind Brazil. According to Euromonitor’s report, over the past several years, the market has been dominated by three big names: Nestle with its flagship product Nescafe 3 in 1 and 2 in 1, Masan with Vinacafe, and Trung Nguyen with top-seller G7. Vietnam is providing record output of coffee bean production to help satisfy the increasing demand of consumers. According to MARD’s target, by 2020, 25 per cent of coffee bean output and more will be processed into products for direct consumption. Indonesian kopi luwak and Vietnamese weasel coffee are not the same but very similar as they are two species. According to the report investigation, the price of a cup of coffee is low to only USD 0.5 in Vietnamese street, which is affordable for any class of the society. By 2030, the production of instant coffee will increase to 350,000 tonnes per year. Weasel coffee in Vietnam, called Ca phe chon, cafe chon, chon nau coffee in Vietnam, is one of the most expensive coffees in the World and a rare coffee you can taste in Vietnam. January 2018: Starbucks has announced the return of Vietnam Da Lat coffee to Vietnam. Vietnam's instant coffee has already been available in 70 countries and regions around the world. Follow us. By 2030, the production of instant coffee will increase to 350,000 tonnes per year. Organic coffee has become a trend in Vietnam as consumers, especially among those more attuned to gathering information and following environmental, health and wellness trends via the internet and other media. The instant coffee production is expected to continue to increase in the coming time, as the orientation of the State is stepping up processing to improve the value of coffee beans. Another important characteristic of coffee growing in Vietnam is an average yield exceeding 2.3 metric tonnes per hectare, one of the highest in the world. Scope of the Report. Among these four Member countries, the highest growth was recorded in Vietnam where coffee consumption is now seven times than in the early nineties. Demand Public Disclosure Authorized Public Disclosure Authorized Public Disclosure Authorized Public Disclosure Authorized. Câmara de Comércio e Indústria Portugal - Vietname. Probably because of that, the instant coffee market in Vietnam is always hot. In 2010: Intimex Group ranked second in Vietnam's largest coffee exporters with 142,134 tonnes (13.59% of total coffee export turnover), ranking first Is the Vietnam Coffee Corporation with turnover of 177,902 tons (16.46% of export turnover nationwide) and Thai Hoa Group ranked second with export turnover of 82,951 tons (7.93% of export turnover of coffee country). The domestic coffee market remains fierce with strong competition coming from international players such as Dunkin Donuts, Coffee Beans and Tea Leaves including several Korean coffee chains like Coffee Bene and the Coffee House. Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept. 30, a Bloomberg analysis of Customs data show. In fact, up to this point, these new brands have not made a distinct difference compared to the big three. Vietnam coffee industry started with the introduction of coffee by the French in 1857, a few years later Vietnam was occupied and became Indochina; a French colony that included Laos and Cambodia as well. According to the Vietnam Coffee & Cocoa Association, the instant coffee market grows by 8-10 percent per annum. The majority this product is exported. According to the Department for Agro-forestry, Fisheries and Salt Production (Ministry of Agriculture and Rural Development -MARD), the ministry has chosen to develop instant coffee significantly in the coming time. The plants were found to grow well in the country’s climate, and producers had established regular production by the late 19th century, though not on a large scale. Source: Vietnam coffee semi-annual report 2013 estimates Coffee ProduCtion by Marketing year (oCt.-SePt.) In Vietnam coffee semi-annual report 2013, post revises its initial forecast of coffee production in MY 2013/14 up to 29 million bags or 1.74 MMT, about 9 percent increase over the previous crop year. Moreover, the category should also benefit as manufacturers continue to introduce stronger-tasting products that suit the traditional preferences of Vietnamese consumers. Arabica accounts for 75 percent of the world’s production and is mostly cultivated in Brazil (40% of the world’s total supply) and Colombia. 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